Desain and Implementation of E-Commerce Websaite System in the Bakery Business in an Effort to Increase Sales and Marketing Using The Waterfall Method at The Prima Sari Bakery Facory

Abstract

Prima Sari is a culinary industry in Pekanbaru which is engaged in bakery. Founded in 2003 and has
branches outside the city. The problem faced is that the sale of Prima Sari Bakery is done manually. So far,
the sales system is still relying on the media interaction with consumers using the invoice bookkeeping
system, receipt. Prima Sari as a supplier of bakery products in the store experienced bookkeeping sales can
be calculated fully after a week of delivering bakery products to the store. The marketing coverage is not
comprehensive because it relies on the factory driver's pallets in delivering bread to outlets that contribute
to the distribution of Prima Sari Bakery bakery products. The purpose of this research is to design a web ecommerce to increase sales and assist the process of overseeing sales activities in the bakery industry and
expanding the area of market share and media promotion through e-commerce web access. Using the
Waterfall Method with black box tasting and user acceptance test (UAT) testing. The results of this study
are a website system that can be accessed by General Users to view products and information, User
Members or Customers can access the Prima Sari Bakery product order process, Admin Users who can
process website systems related to sales data, customer data and User Leaders which can access sales
report data at the Prima Sari Bakery factory