PIECES Analysis and Effect of Fikri Karya Gemilang Website Design on Promotion System Using Waterfall Model

Abstract

Promotion is one type of communication that is often used by marketers, as one element of the promotional
mix. The promotion process carried out by CV Fikri Karya Gemilang is a traditional promotion model,
with direct visits without other alteratives. The promotion system still does not provide optimal
performance for the company's revenue. Based on data from the company, there is a decrease in jobs that
are not in accordance with the company's target and unreachable regional segmentation. This study uses
the PIECES method by analyzing the company's promotion system. This research proposes a website
design using the waterfall model and usability testing on the website with a total score of 0.72 which
means good, and the application of online media as an internet-based promotion media. This study also
looked at the effect of the adoption of a traditional promotion system and the adoption of an internet-based
proposed promotion system using paired sample t-tests. Based on the PIECES analysis, it is found that
there is a level of customer satisfaction with the application of a manual promotion system that is less than
optimal, and the application of the proposed promotion system provides an increase in consumer
satisfaction. Based on paired sample t-test, it can be concluded that the Sig (2-tailed) value of 0.0000015
means that there is a significant difference between the application of the traditional promotion system and
the internet-based proposal promotion system.